Born on the roads, built for you
Our story
LLCC isn't just a brand; it’s the culmination of a lifetime spent on two wheels. We are a family-run business driven by a singular passion: cycling.
Our journey didn't start in a boardroom. It started on the tarmac. With years of experience ranging from racing semi-professionally to owning and operating local bike stores, we have lived and breathed every aspect of the sport. We’ve even spent years running a European cycling tour company, guiding riders from all corners of the globe through the most breathtaking routes Europe has to offer.
We know what it feels like to conquer a summit, and we know exactly what you need to wear to get there in comfort.
Why we started
After decades in the industry, we began to notice a frustrating trend. The price of premium cycling apparel was climbing higher and higher, yet the quality often failed to keep up. We saw fellow riders compromising—either paying exorbitant prices for gear that didn't last, or settling for uncomfortable, ill-fitting kit.
We decided it was time to stop complaining and start doing.
LLCC was born from a desire to bridge that gap. We leverage our deep industry knowledge and personal experience to create cycling apparel that performs at a pro level without the inflated price tag. We believe that everyone deserves kit that fits perfectly, looks sharp, and endures the toughest rides.
Our promise
When you ride with LLCC, you're riding with gear developed by people who understand the sport inside and out. We test our products on the same roads you ride, ensuring every seam, zipper, and fabric choice meets our high standards.
Welcome to the family. See you on the road.